https://ghostagentwatch.com/articles/ Plain-English guides to competitor tracking, pricing, promotions and the AI shelf, for e-commerce brands. en-us https://ghostagentwatch.com/articles/competitor-price-monitoring/ https://ghostagentwatch.com/articles/competitor-price-monitoring/ Wed, 21 Oct 2026 12:00:00 GMT Start here Who to track, which products to compare, what to collect beyond the price, how often to check, and how to turn it all into decisions instead of spreadsheets. https://ghostagentwatch.com/articles/competitor-promotions/ https://ghostagentwatch.com/articles/competitor-promotions/ Wed, 21 Oct 2026 12:00:00 GMT Prices and promotions Where competitors’ promotions show up, what to record about each one, and how a year of records becomes a calendar you can plan your own campaigns around. https://ghostagentwatch.com/articles/competitor-tracking-weekly-review/ https://ghostagentwatch.com/articles/competitor-tracking-weekly-review/ Wed, 21 Oct 2026 12:00:00 GMT Start here A simple agenda for a weekly meeting that turns competitor data into decisions: who should be there, what to look at, and how to record what you decided. https://ghostagentwatch.com/articles/how-ai-assistants-choose-products/ https://ghostagentwatch.com/articles/how-ai-assistants-choose-products/ Wed, 21 Oct 2026 12:00:00 GMT The AI shelf What ChatGPT, Google, Perplexity and Microsoft say about how their shopping answers work, what that means for your products, and what you can and can’t influence. https://ghostagentwatch.com/articles/landed-price/ https://ghostagentwatch.com/articles/landed-price/ Wed, 21 Oct 2026 12:00:00 GMT Prices and promotions Customers compare what they’ll pay at checkout, not the number on the product page. What goes into a landed price, why most price tracking misses it, and how to compare fairly. https://ghostagentwatch.com/articles/map-policy/ https://ghostagentwatch.com/articles/map-policy/ Wed, 21 Oct 2026 12:00:00 GMT Brand protection What a minimum advertised price policy is, why brands use one, how the rules differ between the US, UK and EU, and how to monitor and enforce a policy fairly. https://ghostagentwatch.com/articles/respond-to-competitor-price-cut/ https://ghostagentwatch.com/articles/respond-to-competitor-price-cut/ Wed, 21 Oct 2026 12:00:00 GMT Prices and promotions Matching isn’t the only option. A four-question check for whether a price cut matters, six ways to respond, and how to choose between them. https://ghostagentwatch.com/articles/share-of-ai-shelf/ https://ghostagentwatch.com/articles/share-of-ai-shelf/ Wed, 21 Oct 2026 12:00:00 GMT The AI shelf A practical method for measuring how often AI shopping assistants recommend you: choosing the questions, asking them properly, scoring the answers and reading the trend.