# Ghost Watch > Ghost Watch is competitor tracking run by AI agents, for e-commerce brands, starting with Shopify. It tracks competitors' landed prices (the price a customer pays at checkout, including shipping and fees), promotions, launches and stock, shows which brands AI shopping assistants recommend, and ranks every change by its likely impact on the brand's own sales. It is in early access, with a waitlist at https://ghostagentwatch.com/#waitlist. Key facts: - Made by the team behind Ghost Inspector (automated website testing) and Ghost Agent Labs (AI agent readiness for websites), and built on the Ghost Agent Labs agent engine. - Status: private development and early access. Pricing on the site is planned pricing and may change before launch. - Planned plans: Starter $49 a month (100 products, 3 competitors), Growth $199 (1,000 products, 10 competitors, AI shelf), Pro $499 (5,000 products, 25 competitors, MAP monitoring, API), and Enterprise (custom). - Crawling rules: Ghost Watch reads public pages only, never logs in to competitors' sites, signs its requests so sites can identify it, and respects robots.txt. - Contact: hello@ghostagentwatch.com ## Pages - [Ghost Watch · Know every move your competitors make](https://ghostagentwatch.com/): Ghost Watch tracks your competitors’ real prices, promotions and launches, shows which brands AI shopping assistants recommend, and ranks every change by its impact on your sales. Join the early-access waitlist. - [The AI shelf: when shoppers ask AI what to buy, are you on it?](https://ghostagentwatch.com/ai-shelf/): Shoppers increasingly ask ChatGPT, Gemini, Perplexity and Google AI Mode what to buy. Ghost Watch shows which brands they recommend for your customers’ questions, and connects every change to what your competitors did. - [Ghost Watch pricing: simple plans that grow with your catalog](https://ghostagentwatch.com/pricing/): Planned Ghost Watch pricing: Starter $49, Growth $199 and Pro $499 a month, plus custom Enterprise plans. Priced by the number of products you track, with no long contracts. - [How Ghost Watch collects data: we crawl in the open](https://ghostagentwatch.com/trust/): Ghost Watch reads public pages only, never logs in to competitors’ sites, signs its requests so websites can identify it, respects robots.txt, and records where every data point came from. How we handle your store’s data, and how to opt out. - [Privacy notice · Ghost Watch](https://ghostagentwatch.com/privacy/): What Ghost Watch collects when you join the waitlist or visit this website, why, who processes it, and how to have it deleted. - [Ghost Watch guides: competitor tracking for e-commerce brands](https://ghostagentwatch.com/articles/): Plain-English guides for e-commerce, pricing and marketing leaders: competitor price monitoring, landed price, promotions, responding to price cuts, MAP policies and how AI shopping assistants choose products. - [The Ghost Watch glossary: pricing, promotions and AI shopping terms](https://ghostagentwatch.com/glossary/): Plain-English definitions of the terms used in competitor tracking and AI shopping: landed price, MAP, price index, product matching, promotion calendar, the AI shelf, share of shelf and more. - [Ghost Watch for pricing teams: competitor prices as customers pay them](https://ghostagentwatch.com/for/pricing-teams/): For pricing managers at e-commerce brands: competitor prices taken from the checkout, promotions and stock, a price index weighted by your sales, and alerts that say which moves are worth answering. - [Ghost Watch for e-commerce leaders: what your competitors did this week, and what it means](https://ghostagentwatch.com/for/ecommerce-leaders/): For heads of e-commerce, marketing and digital: a weekly view of competitors’ prices, promotions, launches and AI recommendations, ranked by impact on your sales, with suggested next steps your team can act on. - [Ghost Watch for brand protection: see who advertises below your MAP](https://ghostagentwatch.com/for/brand-protection/): For brands that sell through resellers and marketplaces: minimum advertised price (MAP) monitoring with dated evidence, unauthorized seller spotting, and your own store’s price position in one place. - [Ghost Watch for agencies: competitor and AI shelf insight for every client](https://ghostagentwatch.com/for/agencies/): For e-commerce, performance and SEO agencies: competitor prices, promotions and AI recommendations for each client, in separate workspaces, with digests you can send as part of your reporting. - [Ghost Watch for Shopify: competitor moves ranked by your own sales](https://ghostagentwatch.com/shopify/): Built for Shopify brands first: connect your store and Ghost Watch ranks competitors’ price cuts, promotions, launches and AI recommendations by their effect on your own products and sales. - [How Ghost Watch compares with price trackers and AI-visibility tools](https://ghostagentwatch.com/compare/): A fair comparison of Ghost Watch with price trackers (Prisync, Price2Spy) and AI-visibility tools (Peec AI, Profound): what each tracks, prices and who each suits. Checked October 21, 2026. - [Ghost Watch vs Prisync](https://ghostagentwatch.com/compare/prisync/): Prisync is an established price tracker with automatic repricing and unlimited competitors. Ghost Watch adds checkout prices, promotions, the AI shelf and alerts ranked by your sales. A fair comparison, checked October 21, 2026. - [Ghost Watch vs Price2Spy](https://ghostagentwatch.com/compare/price2spy/): Price2Spy is a flexible price-monitoring service with MAP monitoring and many integrations. Ghost Watch adds checkout prices, the AI shelf and alerts ranked by your sales. A fair comparison, checked October 21, 2026. - [Ghost Watch vs Peec AI and Profound](https://ghostagentwatch.com/compare/ai-visibility-tools/): Peec AI and Profound measure how AI assistants mention your brand. Ghost Watch focuses on shopping answers and ties them to competitors’ prices, promotions and launches. A fair comparison, checked October 21, 2026. ## Guides - [Competitor price monitoring: a practical guide for e-commerce brands](https://ghostagentwatch.com/articles/competitor-price-monitoring/): Who to track, which products to compare, what to collect beyond the price, how often to check, and how to turn it all into decisions instead of spreadsheets. - [A weekly competitor review in 30 minutes](https://ghostagentwatch.com/articles/competitor-tracking-weekly-review/): A simple agenda for a weekly meeting that turns competitor data into decisions: who should be there, what to look at, and how to record what you decided. - [Landed price vs list price: why the price on the page isn’t the price that wins](https://ghostagentwatch.com/articles/landed-price/): Customers compare what they’ll pay at checkout, not the number on the product page. What goes into a landed price, why most price tracking misses it, and how to compare fairly. - [How to track competitor promotions, and build a promotion calendar](https://ghostagentwatch.com/articles/competitor-promotions/): Where competitors’ promotions show up, what to record about each one, and how a year of records becomes a calendar you can plan your own campaigns around. - [How to respond to a competitor’s price cut, without starting a price war](https://ghostagentwatch.com/articles/respond-to-competitor-price-cut/): Matching isn’t the only option. A four-question check for whether a price cut matters, six ways to respond, and how to choose between them. - [How AI shopping assistants choose which products to recommend](https://ghostagentwatch.com/articles/how-ai-assistants-choose-products/): What ChatGPT, Google, Perplexity and Microsoft say about how their shopping answers work, what that means for your products, and what you can and can’t influence. - [How to measure your share of the AI shelf](https://ghostagentwatch.com/articles/share-of-ai-shelf/): A practical method for measuring how often AI shopping assistants recommend you: choosing the questions, asking them properly, scoring the answers and reading the trend. - [MAP policies explained: a guide for brands](https://ghostagentwatch.com/articles/map-policy/): What a minimum advertised price policy is, why brands use one, how the rules differ between the US, UK and EU, and how to monitor and enforce a policy fairly. ## Optional - [Full text of every page](https://ghostagentwatch.com/llms-full.txt): this site in one Markdown file. - [Guides feed](https://ghostagentwatch.com/articles/feed.xml): RSS.