Ghost WatchGuides
Know your market. Without the jargon.
Practical guides to competitor tracking, pricing, promotions and the AI shelf, written for the people who run e-commerce brands. New to a term? See the glossary.
Start here
The basics of competitor tracking for e-commerce brands.
Start hereCompetitor price monitoring: a practical guide for e-commerce brandsWho to track, which products to compare, what to collect beyond the price, how often to check, and how to turn it all into decisions instead of spreadsheets.3 min read
Start hereA weekly competitor review in 30 minutesA simple agenda for a weekly meeting that turns competitor data into decisions: who should be there, what to look at, and how to record what you decided.2 min read
Prices and promotions
Track what competitors really charge and how they discount, and respond without starting a price war.
Prices and promotionsLanded price vs list price: why the price on the page isn’t the price that winsCustomers compare what they’ll pay at checkout, not the number on the product page. What goes into a landed price, why most price tracking misses it, and how to compare fairly.2 min read
Prices and promotionsHow to track competitor promotions, and build a promotion calendarWhere competitors’ promotions show up, what to record about each one, and how a year of records becomes a calendar you can plan your own campaigns around.2 min read
Prices and promotionsHow to respond to a competitor’s price cut, without starting a price warMatching isn’t the only option. A four-question check for whether a price cut matters, six ways to respond, and how to choose between them.2 min read
The AI shelf
How AI shopping assistants choose products, and how to measure your place in their answers.
The AI shelfHow AI shopping assistants choose which products to recommendWhat ChatGPT, Google, Perplexity and Microsoft say about how their shopping answers work, what that means for your products, and what you can and can’t influence.3 min read
The AI shelfHow to measure your share of the AI shelfA practical method for measuring how often AI shopping assistants recommend you: choosing the questions, asking them properly, scoring the answers and reading the trend.2 min read
Brand protection
Keep resellers and marketplaces in line with your pricing policy.
See your competitors clearly.
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