Ghost WatchGhost Watch vs Peec AI and Profound
Peec AI and Profound are AI-visibility tools: they measure how AI assistants talk about your brand. Ghost Watch measures the AI shelf too, but as one part of competitor tracking, so you can see what a rival did to win the recommendation.
Ghost Watch is in early access: its details are what we plan to offer at launch. Peec AI’s and Profound’s details come from their websites and documentation, checked October 21, 2026.
Where Peec AI is strong
- Self-serve plans from $95 a month, with unlimited users.
- Tracks visibility, position, sentiment and citations across ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and more.
- AI Shopping: product-level visibility, with your catalog imported from Shopify or a CSV.
- Says it’s used by more than 3,500 brands and agencies.
Where Profound is strong
- The widest engine coverage we found: up to nine AI engines on Enterprise.
- ChatGPT Shopping tracking on Enterprise, capturing product tiles, prices and merchant links.
- Enterprise features such as SSO, SOC 2, API and exports.
- Slack alerts for visibility and citation changes.
Where Ghost Watch is different
- AI answers next to competitors’ prices, promotions, launches and stock.
- Shows what a rival changed just before it won a recommendation.
- Prices at checkout and MAP monitoring in the same tool.
- Every change ranked by its effect on your own sales.
Side by side
Features and prices
| Feature | Ghost Watch (planned) | Peec AI | Profound |
|---|---|---|---|
| AI assistant answers | Shopping questions you choose | Yes, by prompt | Yes, by prompt |
| Product recommendations (AI shopping) | Growth and up | AI Shopping (its docs say ChatGPT today) | Enterprise (ChatGPT today) |
| AI engines | ChatGPT, Gemini, Perplexity, Google AI Mode at launch | ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and Naver AI on self-serve plans; up to 13 on Enterprise | Up to 9 on Enterprise, including ChatGPT, Perplexity, Gemini, Copilot and Claude |
| Competitor prices and promotions | Yes | Not found | Not found |
| Price at checkout | Yes | Not found | Not found |
| MAP monitoring | Pro and Enterprise | Not found | Not found |
| Alerts ranked by impact on your sales | Yes, with Shopify | Not found | Not found |
| Slack alerts | Growth and up | Via its MCP connector and your own workflow | Yes |
| Prices | $49, $199 and $499 a month (planned) | $95, $245 and $495 a month billed monthly; Enterprise custom | Custom; free 7-day trial |
“Not found” means we couldn’t find it on the vendor’s website. Peec AI offers 15% off for annual billing.
Choose Peec AI or Profound if…
Your main goal is brand visibility across many AI engines and many kinds of question, not just shopping, and you track competitors’ prices some other way.
Choose Ghost Watch if…
You sell products online and want the AI shelf alongside your competitors’ prices, promotions and launches, so you can see why recommendations change and what to do.
Sources
- Peec AI pricing, Peec AI Shopping and Peec AI documentation, checked October 21, 2026
- Profound pricing, Profound Shopping documentation and Profound for Slack, checked October 21, 2026
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